Bols — The World’s First Cocktail Brand

With over 450 years of heritage, Bols is widely recognized as the world’s first cocktail brand.

Blending tradition with innovation, Bols empowers bartenders and cocktail lovers alike in crafting inspired drinks.

From its iconic Blue 1575 base to a rich portfolio of liqueurs, genever, vodka, and ready-to-enjoy cocktails, the brand curates flavor experiences that balance history and modern creativity.

Bols also invites enthusiasts to immerse themselves in the world of cocktails via its Cocktail Experience in Amsterdam — a multi-sensory journey where heritage meets innovation.